L'Oréal's Involvement with NFT Art, Female Artists and Women's Empowerment

L’Oréal Paris has curated their first NFT series by leading female digitally-native artists inspired by L’Oréal Paris Colour Riche collection, centered on female empowerment.

This auction featured five trailblazing female NFT artists – Amber Vittoria, Arina BB, Hueman, Lili Tae and Puks – who have created pieces inspired by the shades of red - within the new L’Oréal Paris Reds of Worth by Colour Riche, range of lipsticks.

These five artists will retain 100% of the primary sales. A portion of the secondary market sales will be donated to support Women of Worth, L’Oréal Paris’ signature philanthropic initiative that recognizes every day women making extraordinary differences in their communities.